Friday, September 8, 2023

The Road To Gilead Gets A Rebrand

Republicans are losing elections when calling their side "pro-life" while criminalizing women's reproductive systems, tracking their movements into other states, offering bounties to family to turn women in, and basically ruling women by fear and punishment, in some cases sentencing them to death for the crime of not being able to carry a dangerous pregnancy to term.

The Republican response to this is of course to rebrand "pro-life" as something that turns off voters a bit less so more people will vote to keep these monsters in power.

Republican strategists are exploring a shift away from “pro-life” messaging on abortion after consistent Election Day losses for the GOP when reproductive rights were on the ballot.

At a closed-door meeting of Senate Republicans this week, the head of a super PAC closely aligned with Senate Minority Leader Mitch McConnell, R-Ky., presented poll results that suggested voters are reacting differently to commonly used terms like “pro-life” and “pro-choice” in the wake of last year’s Supreme Court decision that overturned Roe v. Wade, said several senators who were in the room.

The polling, which NBC News has not independently reviewed, was made available to senators Wednesday by former McConnell aide Steven Law and showed that “pro-life” no longer resonated with voters.

“What intrigued me the most about the results was that ‘pro-choice’ and ‘pro-life’ means something different now, that people see being pro-life as being against all abortions ... at all levels,” Sen. Kevin Cramer, R-N.D., said in an interview Thursday.

Sen. Josh Hawley, R-Mo., said the polling made it clear to him that more specificity is needed in talking about abortion.

“Many voters think [‘pro-life’] means you’re for no exceptions in favor of abortion ever, ever, and ‘pro-choice’ now can mean any number of things. So the conversation was mostly oriented around how voters think of those labels, that they’ve shifted. So if you’re going to talk about the issue, you need to be specific,” Hawley said Thursday.

“You can’t assume that everybody knows what it means,” he added. “They probably don’t.”

Abortion is now banned in 14 states, and several others have pursued restrictions. Eleven states, including Missouri, have enacted abortion bans with no exceptions for rape and incest.
Sen. Todd Young, R-Ind., summarized Wednesday’s meeting as being focused on “pro-baby policies.”

Asked whether senators were encouraged to use a term other than “pro-life,” Young said his “pro-baby” descriptor “was just a term of my creation to demonstrate my concern for babies.”

Senators who attended Law’s presentation said he encouraged Republicans to be as specific as possible when they describe their positions on abortion, highlighting findings that he said could have a negative impact on elections. Many senators in attendance represent states where Republican-led legislatures are pursuing abortion restrictions.

“People require more in-depth discussions; you can’t get away with a label anymore,” said Sen. Cynthia Lummis, R-Wyo. “What we’ve learned is you have to dive in and talk to people about very specifically where you are on that subject if you’re running for public office.”
 
We're pro-baby now! Everyone loves babies! We love babies so much that we don't see women as anything other than baby factories and will increasingly use the coercive power of the state against them if they try anything else, but hey, babies!

Yes, Republicans. Keep up the rebranding of your open villainy heading into 2024. It'll work great.

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