Epic All Publicity Is Good Publicity Win

The only thing better than the publicity from paying $2.5 million for a Super Bowl ad is having your Super Bowl ad turned down because you're a gay dating website, and getting even more publicity over several days for free.

Super Bowl network CBS rejected an ad Friday from ManCrunch.com, a gay dating Web site.

"After reviewing the ad, which is entirely commercial in nature, our standards and practices department decided not to accept this particular spot," said CBS spokeswoman Shannon Jacobs. "We are always open to working with a client on alternative submissions."

CBS said it turned down the ad partly for financial reasons, but ManCrunch believes that there's more to it than that.

"It's straight-up discrimination," said Elissa Buchter, spokeswoman for the Toronto-based dating site.

Jacobs of CBS declined to comment on the charge of discrimination.

It sucks to see that CBS was going to turn this down.  EPIC FAIL for CBS.  But the free press from this is gonna be worth a hell of a lot more than $2.5 million, and ManCrunch didn't have to pay a dime for it.

EPIC WIN for them.