So popular is Kentucky Fried Chicken over the festive season that the fast-food chain’s Christmas Party Barrels can be ordered up to two months in advance in Japan.
“I entered the company in around 1980 and at the time it was pretty tough because there would be these long queues outside the stores,” said Ichiro Takatsuki, a company spokesman. “Because of that over the past decade we’ve been taking orders. We started in November, but people would call and ask if we were taking orders yet, so we started earlier.”Through one of the most successful advertising campaigns, which started in 1974, KFC Japan has made eating its chicken meals at Christmas a national custom. This happens on December 23, 24 and 25, but particularly Christmas eve. Sales for the three days are equal to half normal monthly sales, the company says.
Japan is well known for taking foreign products and ideas and adapting them to suit domestic taste, and Christmas is no exception. A highly commercialised and non-religious affair, lots of money is spent annually on decorations, dinners and gifts. KFC is arguably the biggest contributor, thanks in part to its advertising campaign.
“One of the reasons the campaign lasted so long is that the message is always the same: at Christmas you eat chicken,” said Yasuyuki Katagi, executive director at Ogilvy and Mather Japan, the advertising agency.
Also, bonus points for the "Christmas Party Barrel" of fried chicken. No word on the Three Kings Double Down, but hey, there's at least one US export to Japan that's kicking all kinds of ass.
EPIC WIN for Yum Brands.
No comments:
Post a Comment