Nathan Bernard over at The Mainer (support your independent state news blogs, folks!) gives us the rundown on how Sara Gideon lost to Susan Collins basically the day after she declared her candidacy in summer of 2019, 18 months ago. And apparently, the only person who didn't know Gideon was cooked like a Bar Harbor lobster in 2019 was Sara Gideon in 2020.
Democrat Sara Gideon’s bid to unseat Sen. Susan Collins was doomed the day after she announced she was running.
Gideon, a state legislator from Freeport who was then Maine’s Speaker of the House, formally announced her candidacy on Monday, June 24, 2019. The next day, the Democratic Senatorial Campaign Committee (DSCC), a powerful political organization controlled by Senate Minority Leader Chuck Schumer and other top members of the party establishment, announced it was backing her campaign.
At the time, the DSCC’s endorsement was perceived as a huge boost for Gideon. It would ensure her campaign would be well funded and guided by the brightest political minds in the business.
In retrospect, it was the kiss of death — a guarantee her campaign would be ugly, uninspiring, obscenely expensive, and out of touch with local concerns. Despite spending nearly $60 million, twice as much as Collins’ campaign did, Gideon lost by over 8 percentage points, more than 70,000 votes, in a state where Joe Biden beat Donald Trump by over 74,000.
The DSCC and likeminded political action committees flooded Maine’s modest media market and stuffed our mailboxes with ads and junk mail slamming Collins. Among them were so-called “dark money” groups that don’t disclose their donors, like Maine Momentum, an ad hoc operation run by Willy Ritch, a former spokesman for Democratic Maine Congresswoman Chellie Pingree, and Chris Glynn, a former Gideon staffer and spokesman for the Maine Democratic Party. In August of 2019, Maine Momentum dropped nearly three-quarters of a million dollars, all from secret sources, to run over 4,000 commercials attacking Collins, the Lewiston Sun Journal reported.
Incessant negative advertising by outside groups helped make this race the most expensive in Maine’s history. It also made a mockery of Gideon’s oft-repeated pledge to “limit the influence of big money in politics.” Republicans were quick to call the DSCC’s endorsement proof that Gideon was a puppet of Beltway powerbrokers, and her two Democratic primary challengers were equally critical. “The DC elite is trying to tell Mainers who our candidate should be,” Betsy Sweet, one of those challengers, tweeted that summer.
But, crucially, the DSCC’s endorsement also limited the impact of Gideon’s positive messages, the campaign promises she made to improve the lives of everyday Mainers.
It’s an axiomatic fact that Schumer and other top party officials will not back candidates who openly disagree with their policies or are likely to challenge their leadership. Adherence to the party line on big issues like health care and the climate crisis are unspoken prerequisites for a DSCC endorsement. So, unsurprisingly, Gideon did not support popular ideas championed by fellow Democrats, like a Green New Deal or universal health care. Even Democrat Jared Golden, who represents Maine’s conservative 2nd Congressional district, supports “Medicare for All;” he was reelected this fall in a district that once again voted for Trump. Instead, Gideon spoke of lowering prescription-drug prices and made vague vows to “create an economy that works for all Mainers.”
In the aftermath of Election Day, some top Democrats sought to blame progressives for the party’s poor showing in Senate and House races, but the DSCC’s record speaks for itself. Of the 18 Senate candidates endorsed by the committee, only four were victorious last month (two contenders, both in Georgia, failed to win on Nov. 3 but qualified for runoff elections next month).
As the campaign gained speed, the pandemic and the national uprising against police brutality gave Gideon two big opportunities to break from the moderate pack and distinguish herself from Collins, who denied that “systemic racism” is a “problem” in Maine, and whose Paycheck Protection Program (PPP) was a fraud-riddled failure. But Gideon’s position on racial justice was limited to training-manual adjustments like banning chokeholds and racial profiling, as well as further study of the problems that have plagued Black Americans since Reconstruction. Her credibility to criticize the PPP was compromised by the million or more dollars her husband’s law firm got from the program. And Republican critics took to social media daily to point out that, as far as anyone could tell, the House Speaker was doing practically nothing to help Mainers crushed by COVID-19.
While her constituents worried about keeping their jobs and homes, Gideon’s campaign bombarded them with tens of millions of dollars’ worth of ads, including pleas for them to give her money. The fundraising juggernaut engineered by her highly paid political consultants badgered Mainers for more cash till the bitter end.
On the afternoon and evening of Election Day, the Gideon campaign sent multiple e-mails urging supporters “to rush one final contribution right now to help us keep our digital ads on the air until the polls close.” It was subsequently revealed that her campaign still had about $15 million left in its war chest at the time.
Let's keep in mind that Sara Gideon, Amy McGrath, and Jaime Harrison combined blew through $200 million and none of them came closer than Gideon's nearly 9-point loss. McGrath lost by almost 20 points, guys.
The problem is in 2020, the only Republican enablers that the Dems could beat were the Republicans who beat themselves and retired because they thought they were going to lose. The exceptions were the two worst GOP candidates in the country: Cory Gardner and Martha McSally. Republicans meanwhile picked up 100% of the Dems seats rates as toss-ups by Cook Political and Sabato's Crystal Ball.
One-hundred percent of them.
I appreciate Schumer and Pelosi when it comes to legislative combat, but their national campaign arms keep losing to people who sign onto actual acts of sedition.
Republicans should be relegated to the dustbin of history by now, and yet there's a very good chance they will be America's present and future if Dems don't get their shit together.
And I've been saying this for more than ten years now, and I'm tired of it.
Bone weary.
Do better.
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