Raphael Warnock won in Georgia thanks to some of the best positive political ads in recent memory, and the most effective ones co-starred a beagle named Alvin.
The dog had a lot of work to do.
He was co-starring in a political ad that had to showcase the candidate’s good-natured warmth. But the ad also needed to deflect an onslaught of racialized attacks without engaging them directly, and to convey to white voters in Georgia that the Black pastor who led Ebenezer Baptist Church could represent them, too.
Of course, Alvin the beagle couldn’t have known any of that when he went for a walk with the Rev. Raphael Warnock last fall as a film crew captured their time together in a neighborhood outside Atlanta.
Tugging a puffer-vest-clad Mr. Warnock for an idealized suburban stroll — bright sunshine, picket fencing, an American flag — Alvin would appear in several of Mr. Warnock’s commercials pushing back against his Republican opponent in the recent Georgia Senate runoffs.
In perhaps the best known spot, Mr. Warnock, a Democrat, deposits a plastic baggie of Alvin’s droppings in the trash, likening it to his rival’s increasingly caustic ads. The beagle barks in agreement, and as Mr. Warnock declares that “we” — he and Alvin — approve of the message, the dog takes a healthy lick of his goatee.
“The entire ad screams that I am a Black candidate whom white people ought not be afraid of,” said Hakeem Jefferson, a professor of political science at Stanford, who studies race, stigma and politics in America.
On Wednesday Mr. Warnock became the first Black senator ever from Georgia, after Democrats swept both the state’s Senate seats in the runoffs. The twin victories delivered Democratic control of the chamber and an enormous boost to President Biden and his chances to enact his agenda.
While there is no singular factor responsible for victories this narrow — Mr. Warnock won by less than 100,000 votes out of roughly 4.5 million and the other new Democratic senator, Jon Ossoff, won by even less — there is bipartisan agreement that the beagle played an outsized role in cutting through the clutter in two contests that broke every Senate spending record.
“The puppy ad got people talking,” said Brian C. Robinson, a Georgia-based Republican strategist. “It made it harder to caricature him because they humanized him.”
By the end of the campaign, Warnock aides saw dog references popping up in their internal polling, supporters hoisting up their own puppies at campaign rallies in solidarity and beagle-themed homemade signs staked into front yards. They even started selling “Puppies 4 Warnock” merchandise.
All of which would probably come as a surprise to Alvin. After all, he wasn’t even Mr. Warnock’s dog.
Whether you're a dog person or not, Alvin helped Warnock win, and Warnock's win helped push Mitch McConnell into the leadership of the minority party in the Senate. The puppy poop ad was brilliant, frankly.
So the personable pastor and the precious pup went on to score a victory in the Senate and quite possibly saved the country from Mad Mitch.
Good dog!
Great senator!
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