A Lotto Solutions In Here

Maryland joins Ohio in taking the money that would have been used in ad campaigns to get vaccine resisters to get the jab and instead just using it for lottery prizes for the vaccinated. 

With vaccine demand dropping, Maryland Gov. Larry Hogan is launching a $2 million lottery that will hand out dozens of $40,000 cash prizes to state residents who have received coronavirus vaccinations — along with a grand prize of $400,000.

Hogan (R) said daily drawings for a $40,000 prize will be held from Tuesday to July 3. On July 4, the $400,000 grand prize will be awarded via a random drawing.

All state residents 18 and older who received coronavirus vaccinations in Maryland will be eligible — regardless of when the shots were administered. No registration or entry is necessary.

“That’s 40 drawings over 40 days for the chance to win $40,000 each day,” Hogan said. “Entry is very simple. . . . Get your shot for a shot to win.”

The VaxCash lottery is the latest effort by Maryland to boost vaccination as the state tries to return to pre-pandemic normalcy. It is one of the largest cash incentives a state government has offered. This month, Ohio Gov. Mike DeWine (R) announced that he would offer five $1 million prizes to vaccinated state residents, along with four-year college scholarships for five vaccinated Ohioans younger than 18.

“Those of you who are still on the fence, there is no better time than now,” Hogan said outside the governor’s mansion in Annapolis, standing next to state lottery and health officials and a man in a Maryland lottery ball costume.

Each vaccinated Maryland resident will be randomly assigned a number in a system that will be maintained by the state Department of Health, officials said. The state lottery agency will select a number each day during the promotion.

Winners will be contacted and have to provide written consent to accept the prize. They can remain anonymous but will be encouraged to share their stories.

Maryland Lottery and Gaming Director Gordon Medenica called the effort “one of the most creative lottery promotions” his agency has ever done. He said officials are scrambling “on relatively short notice” to pull it together.

“This promotion is going to be good for the lottery, but much more importantly it is going to be good for the state of Maryland, because everybody is a winner if you get vaccinated,” Medenica said.

The funds for the drawing are being provided by the state lottery’s marketing fund, Hogan said.

 

I'm actually okay with this. If we have to make it lowest common denominator to get people to get vaccinated, then fine. Do what it takes. Better than spending millions on ads that they'll ignore.