Ron's Gone Wrong, Con't

Team Biden has figured out that Florida GOP Gov. Ron DeSantis having school libraries living in fear and banning books to keep from being defunded is, you know, a major vulnerability for the entire Republican party.

Presidential campaigns often are waged on whether or not the country is ready to “turn the page.” President Joe Biden wants his reelection bid to hinge on whether or not there is a page to turn.

The president’s team has made the issue of book banning a surprisingly central element of his campaign’s opening salvos. He referred to GOP efforts to restrict curriculum — Toni Morrison’s “The Bluest Eye” was the third most banned title in America last year — in his first two campaign videos. He presents himself in each video as the defender of the country’s core values, a bulwark against an extreme Republican Party rolling back America’s freedoms.

The campaign’s first TV ad, a 90-second spot running in seven states over the next two weeks as part of a seven-figure buy, warns Republicans “seek to overturn elections, ban books and eliminate a woman’s right to choose.” Biden followed up with a tweet hitting “MAGA extremists … telling you what books should be in your kids’ schools.” That followed the explicit reference to book bans in Biden’s launch announcement video Tuesday.

The early focus on book banning is part of the campaign’s attempt to reinforce a broader message, said one Democratic adviser involved in the effort: Biden is the only one standing between the American people and a Republican Party determined to roll back rights and limit freedoms.

“People just don’t understand why we should ban books from libraries,” said the adviser, who spoke with candor about the campaign’s strategy on the condition of anonymity. “So it’s a measure of extremism and another thing [Republicans] are trying to take away.”

Biden’s message is based on mounds of research by Democratic pollsters over the last several months, as the president’s advisers and the Democratic National Committee have expanded the constellation of pollsters and data analysts tracking voter attitudes and the effectiveness of certain messages.

The potency of book bans, along with issues like abortion and gun safety, is quite clear, according to multiple people familiar with the campaign’s data.

“Book banning tests off the charts,” said Celinda Lake, one of the Democratic pollsters who tested the issue for Democrats. “People are adamantly opposed to it and, unlike some other issues that are newer, voters already have an adopted schema around book banning. They associate it with really authoritarian regimes, Nazi Germany.”

Authoritarian book bans: poll-tested, voter disapproved!

I keep seeing all this agita over Biden being too old and too unpopular to win a second term, and all I have to say is "It's pretty easy to beat the party that's in the news weekly for banning books in schools and public libraries."

At least, I hope it is.  I mean, it's not like Trump is disagreeing with the concept, either.

Or, anyone in the GOP, for that matter. This is a slam dunk and I'm glad to see Biden opening with the most obvious "These parties are not the same" comparison in decades.