"Artificial Intelligence will come for your job" is the prevailing conventional wisdom, but like most wild and disruptive predictions of the future, the reality is a lot more boring.
A few months after graduating from college in Nairobi, a 30-year-old I’ll call Joe got a job as an annotator — the tedious work of processing the raw information used to train artificial intelligence. AI learns by finding patterns in enormous quantities of data, but first that data has to be sorted and tagged by people, a vast workforce mostly hidden behind the machines. In Joe’s case, he was labeling footage for self-driving cars — identifying every vehicle, pedestrian, cyclist, anything a driver needs to be aware of — frame by frame and from every possible camera angle. It’s difficult and repetitive work. A several-second blip of footage took eight hours to annotate, for which Joe was paid about $10.
Then, in 2019, an opportunity arose: Joe could make four times as much running an annotation boot camp for a new company that was hungry for labelers. Every two weeks, 50 new recruits would file into an office building in Nairobi to begin their apprenticeships. There seemed to be limitless demand for the work. They would be asked to categorize clothing seen in mirror selfies, look through the eyes of robot vacuum cleaners to determine which rooms they were in, and draw squares around lidar scans of motorcycles. Over half of Joe’s students usually dropped out before the boot camp was finished. “Some people don’t know how to stay in one place for long,” he explained with gracious understatement. Also, he acknowledged, “it is very boring.”
But it was a job in a place where jobs were scarce, and Joe turned out hundreds of graduates. After boot camp, they went home to work alone in their bedrooms and kitchens, forbidden from telling anyone what they were working on, which wasn’t really a problem because they rarely knew themselves. Labeling objects for self-driving cars was obvious, but what about categorizing whether snippets of distorted dialogue were spoken by a robot or a human? Uploading photos of yourself staring into a webcam with a blank expression, then with a grin, then wearing a motorcycle helmet? Each project was such a small component of some larger process that it was difficult to say what they were actually training AI to do. Nor did the names of the projects offer any clues: Crab Generation, Whale Segment, Woodland Gyro, and Pillbox Bratwurst. They were non sequitur code names for non sequitur work.
As for the company employing them, most knew it only as Remotasks, a website offering work to anyone fluent in English. Like most of the annotators I spoke with, Joe was unaware until I told him that Remotasks is the worker-facing subsidiary of a company called Scale AI, a multibillion-dollar Silicon Valley data vendor that counts OpenAI and the U.S. military among its customers. Neither Remotasks’ or Scale’s website mentions the other.
Much of the public response to language models like OpenAI’s ChatGPT has focused on all the jobs they appear poised to automate. But behind even the most impressive AI system are people — huge numbers of people labeling data to train it and clarifying data when it gets confused. Only the companies that can afford to buy this data can compete, and those that get it are highly motivated to keep it secret. The result is that, with few exceptions, little is known about the information shaping these systems’ behavior, and even less is known about the people doing the shaping.
For Joe’s students, it was work stripped of all its normal trappings: a schedule, colleagues, knowledge of what they were working on or whom they were working for. In fact, they rarely called it work at all — just “tasking.” They were taskers.
The anthropologist David Graeber defines “bullshit jobs” as employment without meaning or purpose, work that should be automated but for reasons of bureaucracy or status or inertia is not. These AI jobs are their bizarro twin: work that people want to automate, and often think is already automated, yet still requires a human stand-in. The jobs have a purpose; it’s just that workers often have no idea what it is.
Nobody seems to actually know what this is going to be, and it all reminds me of the dot-com boom and bust 25 years ago. A lot of people think there will be a huge revolution, but that revolution has been predicted for decades now.
We'll see.
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