Wednesday, June 14, 2023

The New Village Chief

With the firing of Tucker Carlson from FOX News and CEO Chris Licht from CNN, it seems the Villagers have elected a new chief.
 
Fox News's years-long streak of weekly rating dominance has reportedly ended, with new data showing it ceding the top spot to its rival network, MSNBC.

Nielsen data regarding the week ending this past Sunday was shared on Twitter on Tuesday by A.J. Katz, a reporter specializing in the cable news business. According to the data, Fox's primetime 8 p.m. to 11 p.m. ET viewership averaged 1,504,429. The average viewership for the more left-leaning MSNBC over the same time frame averaged 1,520,857, narrowly beating out the conservative network that has long been a leader in cable news viewership.

As Katz noted in a tweet, the data from last week marks the end of a lengthy streak of rating dominance for Fox News.

"Barring a last-second data reporting change, Fox's 120-week-long winning streak in primetime appears to be over," Katz wrote.

This development comes as Fox News continues to bleed viewership after the abrupt firing of host Tucker Carlson, one of its biggest ratings draws, in late April. The network has yet to name a permanent replacement for its 8 p.m. ET primetime slot, opting in the meantime for a rotating cast of guest hosts for the hour. The timeslot has, according to Media Matters, seen viewership drop by half since Carlson departed, with viewership declining across its entire lineup as a whole.
 
You'd think MSNBC would be ready to meet this moment. So far, they are, and even CNN has learned a thing or two

As the Trump circus continued into Tuesday evening, so too did anchors’ decisive monitoring of their broadcasts. Neither CNN nor MSNBC carried Trump’s speech live from his golf club in Bedminster, New Jersey, where he was holding the first fundraiser for his 2024 campaign. MSNBC anticipated that the address would be “essentially a Trump campaign speech,” just as his speech was following his first arraignment in April, Rachel Maddow explained to viewers as Trump began his public remarks. “Because of that, we do not intend to carry these remarks live. As we have said before in these circumstances, there is a cost to us as a news organization to knowingly broadcast untrue things,” said Maddow. “We are here to bring you the news. It hurts our ability to do that if we live broadcast what we fully expect in advance to be a litany of lies and false accusations—no matter who says them.” She added that “this is not a glib decision” and that MSNBC would “monitor the speech…if he says anything newsworthy, we promise we will turn that right around and bring it back to you.” On CNN, Anderson Cooper made a similar point, noting that CNN would monitor the rally for news and share anything noteworthy with viewers. Tapper said that they would not be carrying Trump’s remarks live “because frankly he says a lot of things that are not true and sometimes potentially dangerous.”

CNN’s Oliver Darcy, in his Reliable Sources newsletter, noted that the move “notably represented a departure from how the network handled Trump's post-New York arraignment speech. In that case, under former boss Chris Licht, CNN aired most of Trump's remarks.” I’m told that Licht, who left the network earlier this month following a disastrous Trump town hall and brutal Atlantic profile, saw Trump’s reaction as a key part of the story to cover and had communicated as much to staff. On Tuesday, though, anchors appeared newly empowered to do otherwise.

Meanwhile, Fox News and Newsmax carried Trump’s speech live. A chyron on Fox claimed, “TRUMP’S REMARKS IGNORED BY OTHER NETWORKS,” and, before Trump began speaking, Fox News Tonight host Brian Kilmeade referred to Trump as the “president of the United States.” Later, airing footage of President Joe Biden speaking at the White House side-by-side Trump speaking at Bedminster, a Fox News chyron read: “WANNABE DICTATOR SPEAKS AT THE WHITE HOUSE AFTER HAVING HIS POLITICAL RIVAL ARRESTED.” Asked for comment, a Fox News spokesperson told Vanity Fair, “The chyron was taken down immediately and was addressed.”
 
MSNBC and even CNN are learning.
 
FOX News...is not.

 

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