Congrats to Team WIN THE MORNING who have finally figured out what any ZVTS reader could have told you a decade ago: the only thing that matters to Republican voters is owning the libs.
The mesh trucker hats, “Bud Right” koozies and “Abolish the FBI” yard signs Republican presidential candidates are feverishly hawking are, on the surface, all about amassing enough small-dollar donors to qualify for the first debate.
But there’s something else revealing about the candidates’ emporiums of red meat. In the modern GOP, owning the libs is what sells.
“Forty years ago, it would’ve been ‘Free Ukraine,’ next to Reagan’s picture,” said Rob Stutzman, a Republican strategist. “Freedom and liberty for all is not … the incentive structure in our politics, unfortunately.”
In the merchandising arms race of today, it’s not the economy, stupid. It’s Ron DeSantis’ $37.47 “Build the Wall” trucker hat, Nikki Haley’s “Strong & Proud, Not Weak & Woke” t-shirt or a Perry Johnson “I identify as non-Bidenary” sticker.
Once the “party of new ideas,” the culture wars are the new platform, not simply a plank.
“We’re kind of anti-woke,” said Johnson, the businessperson and longshot presidential contender from Michigan who is selling a mug with the promise to “keep kids off socialism.” “In fact, I think the whole party is pretty much anti-woke.”
It’s not hard to understand why Republicans are emphasizing cultural issues — not Reagan’s image — in their sales. They’re following the example of a more recent president, who seven years ago turned his red MAGA hat into a ubiquitous symbol of the right. Whole wardrobes materialized in homage to his Hillary Clinton-inspired chants of “Lock her up!”
The difference as to why Trump is winning by 20 points in Florida over DeSantis in Florida, 30 points in South Carolina over Nikki Haley and Tim Scott and 30 points in Iowa is very simple. Trump's the guy who won't just own the libs, he'll destroy them using the power of the US government.
Trump voters want "those people" destroyed to the point where the Obama/Biden coalition never dares to lift a voice to speak, a hand to vote, or eyes to see. They're voting for Trump so that happens. They want revenge, retaliation, and revanchism. and Trump will give it to them. A war is coming and they want to be on the winning side.
Politico seems to think it's just about merchandising.
It is not.
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