One of Greg Sargent's readers puts forth an interesting hypothesis about
Mitt Romney's most recent scurrilous campaign ad: that Team Romney's obviously awful shenanigans are a
signal to the GOP base that Romney's ready to run as nasty a campaign as necessary in order to win.
This interpretation is practically supported by what the Romney camp itself has said about the ad. Romney advisers have proudly boasted that their dishonesty “worked,” because it secured more media attention for the ad and baited the Obama team into an all-out response, creating the impression of a head-to-head media showdown between Romney and the President. It’s only a tiny leap from there to the conclusion that the Romney camp saw the dishonesty itself as a way to prove to GOP primary voters that Romney will do whatever it takes to beat Obama. And if this is the game, then the Romney camp’s unrepentance in the face of widespread media condemnation only helps, signaling that Romney is willing to employ whatever tactics are necessary to end the Obama presidency even if it means bravely taking a sustained beating from the Obama-worshipping liberal media along the way.
My view is that all the boasting from Romney’s advisers about their own strategic brilliance is just bluster. If they’re willing to run an ad this dishonest, why would anyone believe anything they say about it? It’s more likely that they lied, got caught, and came up with another set of falsehoods to explain the lie away. But who knows — maybe the above interpretation is true. Maybe the Romney team thinks a deliberate show of dishonesty will carry appeal for GOP primary voters who hate Obama so much that they want a candidate who will throw even the most basic standards of honesty and decency out the window to defeat him. If so, that says a lot about the Romney campaign’s regard for those voters, doesn’t it?
Actually, it says a lot more about the state of the Republican party machine more than anything else. The GOP Plan for 2012 was always "drain all the oil out of the economic engine of the country and blame Obama". It's not novel or even a bit weird, it's exactly what the base has been conditioned to expect. Right now the defining characteristic of a Republican is
blind, inchoate hatred, of President Obama, his wife, his daughters, his party, his fellow Democrats, the people who voted for them, and the people who support them.
Mitt is simply playing to the base. He has no choice. Assigning Team Romney values that may indicate they are going to feel shame or remorse and run a more positive campaign in the future is ridiculous. The only thing that matters is President Obama has to lose, and the base doesn't care how or why. Lies about the President and his policies have been the hallmark of the last three years. Why would the 2012 campaign season be any different?
Mitt Romney is a Republican. This is what Republicans are all about.