For years now, a mysterious investment group called Flannery Associates has been buying up tens of thousands of acres of farmland in Solano County, California, northeast of San Francisco. Speculation has been rampant as to who the buyers really were, and the situation had not just state but federal officials pursuing the truth as the land bought was increasingly near Travis AFB.
Yesterday, with increasing pressure from Washington DC, Sacramento, and county officials, Flannery Associates took off the mask to reveal some of the wealthiest tech players in America, and their intent to build a major new US city from scratch.
Flannery is the brainchild of Jan Sramek, 36, a former Goldman Sachs trader who has quietly courted some of the tech industry’s biggest names as investors, according to the pitch and people familiar with the matter. The company’s ambitions expand on the 2017 pitch: Take an arid patch of brown hills cut by a two-lane highway between suburbs and rural land, and convert into it into a community with tens of thousands of residents, clean energy, public transportation and dense urban life.
The company’s investors, whose identities have not been previously reported, are a who’s who of Silicon Valley, according to three people who were not authorized to speak publicly about the plans.
They include Mr. Moritz; Reid Hoffman, the LinkedIn co-founder, venture capitalist and Democratic donor; Marc Andreessen and Chris Dixon, investors at the Andreessen Horowitz venture capital firm; Patrick and John Collison, the sibling co-founders of the payments company Stripe; Laurene Powell Jobs, founder of the Emerson Collective; and Nat Friedman and Daniel Gross, entrepreneurs turned investors. Andreessen Horowitz is also a backer. It was unclear how much each had invested.
Brian Brokaw, a representative for the investor group, said in a statement that the group was made up of “Californians who believe that Solano County’s and California’s best days are ahead.” He said the group planned to start working with Solano County residents and elected officials, as well as with Travis Air Force Base, next week.
In California, housing has long been an intractable problem, and Silicon Valley’s moguls have long been frustrated with the Bay Area’s real estate shortage, and the difficulty of building in California generally, as their work forces have exploded. Companies like Google have clashed with cities like Palo Alto and Mountain View over expanding their headquarters, while their executives have funded pro-development politicians and the “Yes in my backyard” activists who have pushed for looser development and zoning laws in hopes of making it easier to build faster and taller.
The practical need for more space has at times morphed into lofty visions of building entire cities from scratch. Several years ago, Y Combinator, the start-up incubator, announced an initiative with dreams of turning empty land into a new economy and society. Years before that, Peter Thiel, the PayPal co-founder and billionaire Facebook investor, invested in the Seasteading Institute, an attempt to build a new society on lily pad-like structures in the law-and-tax-free open ocean.
But while these ideas have garnered lots of attention and curiosity — lauded in some corners for vision and derided in others for hubris — they have been little more than talk.
As Flannery began seeking property, it bought so much land, so fast, that it spooked locals who had no idea who the buyer was or the plans it had in mind. Catherine Moy, the mayor of Fairfield, Calif., started posting about the project on Facebook several years ago after she got a call from a farmer about some mystery buyer making offers throughout the county. In an interview, Ms. Moy said she had gone to the county assessor’s office and found that Flannery had purchased tens of thousands of acres.
John Garamendi, a Democrat who along with Mike Thompson, another Democrat, represents the surrounding region in Congress, said he had been trying to figure out the company’s identity for four years.
“I couldn’t find out anything,” he said.
On Friday, he said that had suddenly changed. This week representatives for Flannery reached out to him and other elected officials requesting meetings about their plans. That meeting is now being scheduled, he said.
“This is their first effort, ever, to talk to any of the local representatives, myself included,” he said.
The land that Flannery has been purchasing is not zoned for residential use, and even in his 2017 pitch, Mr. Moritz acknowledged that rezoning could “clearly be challenging” — a nod to California’s notoriously difficult and litigious development process.
To pull off the project, the company will almost certainly have to use the state’s initiative system to get Solano County residents to vote on it. The hope is that voters will be enticed by promises of thousands of local jobs, increased tax revenue and investments in infrastructure like parks, a performing arts center, shopping, dining and a trade school.
The financial gains could be huge, Mr. Moritz said in the 2017 pitch. He estimated the return could be many times the initial investment just from the rezoning, and far more if and when they started building.
“If the plans materialize anywhere close to what is being contemplated, this should be a spectacular investment,” Mr. Moritz wrote.
I figure by 2077, this place will be Night City. And I don't mean that in a good way.
Like Elongated Muskrat and Mars, the obvious solution of investing in housing in San Francisco and Oakland for people with $800 million sitting around just hasn't occurred to these titans of industry, but then again they wouldn't get to make all the rules in their tech dystopia hellscape, now would they?