Striking Out In Hollywood

The Writers Guild of America is continuing to strike against Hollywood studios and streaming giants in order to secure benefits and pay, and with no end to the conflict in sight, it's looking like the Screen Actors Guild will be joining writers on the picket line at the end of the week.

 

EARLIER THIS MONTH, members of the Screen Actors Guild voted to authorize a strike if their negotiating committee doesn’t reach an agreement on a new contract with major Hollywood studios by June 30. SAG-AFTRA President Fran Drescher released a video message this week with an update on the negotiations, telling members, “We are having an [sic] extremely productive negotiations that are laser focused on all of the crucial issues you told us are most important to you. We’re standing strong and we are going to achieve a seminal deal.”

But the message didn’t sit right with a lot of actors who are urging SAG not to settle for a deal that doesn’t represent all of their demands. More than 300 actors signed a letter addressed to the SAG-AFTRA Leadership and Negotiating Committee that’s circulating and was allegedly sent to leadership expressing their concern with the idea that “SAG-AFTRA members may be ready to make sacrifices that leadership is not.”

“We hope you’ve heard the message from us: This is an unprecedented inflection point in our industry, and what might be considered a good deal in any other years is simply not enough,” the letter, obtained by Rolling Stone, says. “We feel that our wages, our craft, our creative freedom, and the power of our union have all been undermined in the last decade. We need to reverse those trajectories.”

The message was signed by hundreds of members, including Hollywood stars like Meryl Streep, Jennifer Lawrence, Rami Malek, Quinta Brunson, Julia Louis-Dreyfus, Ben Stiller, Neil Patrick Harris, Amy Schumer, and Amy Poehler.

Representatives for SAG-AFTRA didn’t immediately return Rolling Stone’s request for comment.

With just days left to make a deal before their contract with Hollywood studios, streamers, and production companies runs out, everyone who signed the letter says they’re “prepared to strike if it comes to that,” even though it’s not preferable because it “brings incredible hardships to so many, and no one wants it.” The members addressed a number of issues that are important to them when it comes to negotiations, including minimum pay, residuals that consider the growth of streaming, healthcare, pensions, and regulation around how self-tapes are used in the casting process.

 

The elephant in the room of course is AI.

 

It's already possible for folks to use AI to copy voices and likenesses of actors. as well as using it to write dialogue, scripts, and stories. Hollywood's entire creative industry is headed for a cliff as people can increasingly bring their fanfiction stories to life. What was a cautionary tale four years ago and a warning siren two years ago is now a full-fledged red alert in 2023, especially as more and more media giants are burying old shows to avoid paying license fees and residuals to creatives.

This all points to Hollywood studios going virtual across the entire industry and very soon, taking likenesses and voices of famous actors and making movies without actual people in them. Hell, we already have at least one Marvel show using an entirely AI-generated opening sequence.

This is going to be a hell of a fight in the months and years ahead.

I'd go on strike too.