The real estate mogul and TV reality star launched his presidential campaign Tuesday, ending more than two decades of persistent flirtation with the idea of running for the Oval Office.
"So, ladies and gentlemen, I am officially running for president of the United States, and we are going to make our country great again," Trump told the crowd, in a lengthy and meandering speech that hit on his signature issues like currency manipulation from China and job creation, as well as taking shots at the President and his 2016 competitors.
"Sadly the American dream is dead," Trump said at the end of his speech, promising to bring it back to life with his run.
Just over four years after he came closer than ever to launching a campaign before bowing out, Trump made his announcement at the lavish Trump Tower on Fifth Avenue in New York, laying out a vision to match his incoming campaign slogan, "Make America Great Again."
The 68-story tower venue Trump used Tuesday is more than just the backdrop to Trump's presidential announcement, instead becoming a physical embodiment of what Trump is bringing to the table and the challenges he'll face as he formally entered politics.
Trump has already billed himself as the "most successful person ever to run for the presidency, by far," pointing out even that he owns a "Gucci store that's worth more than Romney."
On one hand, the guy is the epitome of American moneyball politics in 2015. America really does deserve this guy as President. On the other hand, I live in America and I'd rather it not become a smoking wasteland of Trump-style capitalism.
On the gripping hand, this is the joker who figured out how to mismanage casinos so badly that he bankrupted four of them, so he's perfect for Chief Executive of the United States.
Big winners: me, and every late-night comedy writer for the next 17 months. Losers: all the other GOP candidates, who will constantly be asked "Do you agree with Donald Trump's (horribly racist/sexist/insulting/stupid) position on X?"
This would be loads of fun, if it wasn't so serious.