Republican presidential nominee Mitt Romney and outside groups that support him will spend more than twice as much as President Obama's campaign on television advertising this week, according to sources watching the advertising market. But Obama is making down payments on the future, spending tens of millions of dollars on advertising that won't run until September and October.
Republicans will spend a total of $30.3 million on television advertising this week. More than two-thirds of that money will come from Restore Our Future, a Romney-backing super PAC; Crossroads GPS, a 501(c)(4) organization that doesn't have to disclose its donors; and the Republican National Committee. Romney's campaign itself is spending $8.75 million, the data show.
Obama's campaign is spending $13.6 million on ads running in nine states this week, while Priorities USA Action, a pro-Obama super PAC, will drop another $1 million into five battleground states.
Republicans are now spending $4 million and change per day on ads, more than double what President Obama and the Democrats are using. And every bit of that advantage is coming from the SuperPACs. $22.5 million per week in SuperPAC spending for Romney, $1 million per week for Obama.
But the two campaigns are identical, right?