Marco Rubio knows exactly which voters he needs in order to win, and he's going directly for them in his newest ad. David Badash lays it out:
In a brand new 30-second spot just released today, Senator Marco Rubio makes clear whose vote he's campaigning for.
"This election is about the essence of America," Rubio says, with a pained look on his face. "About all of us who feel out of place in our own country," Rubio adds, as the camera pulls back to reveal his American flag pin.
"A government incredibly out of touch, and millions with traditional values branded bigots and haters," he continues, speaking about those who oppose same-sex marriage and a woman's right to choose. Rubio's voice and face reveal a wince of disgust, as if somehow anti-gay, anti-abortion voters are victims.
Rubio then throws in a few words about wages and student loan debt, and claims President Barack Obama has been "humiliated" by Russian President "Putin, Iran, and Islamic jihadists," although he offers no specifics.
White male Republicans who feel "victimized" by equality? Good luck getting those folks away from Ted Cruz and Donald Trump there, Marco.
But you'd better believe these guys will show up next November to vote.