Tucker Carlson burst through the doors of Charlie Palmer Steak, enfolded in an entourage of producers and assistants, cellphone pressed to his ear. On the other end was Lachlan Murdoch, chairman of the Fox empire and his de facto boss.
Most of Fox’s Washington bureau, along with the cable network’s top executives, had gathered at the power-class steakhouse, a few blocks from the office, for their annual holiday party. Days earlier, Mr. Carlson had set off an uproar, claiming on air that mass immigration made America “poor and dirtier.” Blue-chip advertisers were fleeing. Within Fox, Mr. Carlson was widely viewed to have finally crossed some kind of line. Many wondered what price he might pay.
The answer became clear that night in December 2018: absolutely none.
When “Tucker Carlson Tonight” aired, Mr. Carlson doubled down, playing video of his earlier comments and citing a report from an Arizona government agency that said each illegal border crossing left up to eight pounds of litter in the desert. Afterward, on the way to the Christmas party, Mr. Carlson spoke directly with Mr. Murdoch, who praised his counterattack, according to a former Fox employee told of the exchange.
“We’re good,” Mr. Carlson said, grinning triumphantly, as he walked into the restaurant.
In the years since, Mr. Carlson has constructed what may be the most racist show in the history of cable news — and also, by some measures, the most successful. Though he frequently declares himself an enemy of prejudice — “We don’t judge them by group, and we don’t judge them on their race,” Mr. Carlson explained to an interviewer a few weeks before accusing impoverished immigrants of making America dirty — his show teaches loathing and fear. Night after night, hour by hour, Mr. Carlson warns his viewers that they inhabit a civilization under siege — by violent Black Lives Matter protesters in American cities, by diseased migrants from south of the border, by refugees importing alien cultures, and by tech companies and cultural elites who will silence them, or label them racist, if they complain. When refugees from Africa, numbering in the hundreds, began crossing into Texas from Mexico during the Trump administration, he warned that the continent’s high birthrates meant the new arrivals might soon “overwhelm our country and change it completely and forever.” Amid nationwide outrage over George Floyd’s murder by a Minneapolis police officer, Mr. Carlson dismissed those protesting the killing as “criminal mobs.” Companies like Angie’s List and Papa John’s dropped their ads. The following month, “Tucker Carlson Tonight” became the highest-rated cable news show in history.
His encyclopedia of provocations has only expanded. Since the 2020 presidential election, Mr. Carlson has become the most visible and voluble defender of those who violently stormed the U.S. Capitol to keep Donald J. Trump in office, playing down the presence of white nationalists in the crowd and claiming the attack “barely rates as a footnote.” In February, as Western pundits and politicians lined up to condemn the Russian president, Vladimir V. Putin, for his impending invasion of Ukraine, Mr. Carlson invited his viewers to shift focus back to the true enemy at home. “Why do I hate Putin so much? Has Putin ever called me a racist?” Mr. Carlson asked. “Has he threatened to get me fired for disagreeing with him?” He was roundly labeled an apologist and Putin cheerleader, only to press ahead with segments that parroted Russian talking points and promoted Kremlin propaganda about purported Ukrainian bioweapons labs.
Alchemizing media power into political influence, Mr. Carlson stands in a nativist American tradition that runs from Father Coughlin to Patrick J. Buchanan. Now Mr. Carlson’s on-air technique — gleefully courting blowback, then fashioning himself as his aggrieved viewers’ partner in victimhood — has helped position him, as much as anyone, to inherit the populist movement that grew up around Mr. Trump. At a moment when white backlash is the jet fuel of a Republican Party striving to return to power in Washington, he has become the pre-eminent champion of Americans who feel most threatened by the rising power of Black and brown citizens. To channel their fear into ratings, Mr. Carlson has adopted the rhetorical tropes and exotic fixations of white nationalists, who have watched gleefully from the fringes of public life as he popularizes their ideas. Mr. Carlson sometimes refers to “legacy Americans,” a dog-whistle term that, before he began using it on his show last fall, appeared almost exclusively in white nationalist outlets like The Daily Stormer, The New York Times found. He takes up story lines otherwise relegated to far-right or nativist websites like VDare: “Tucker Carlson Tonight” has featured a string of segments about the gruesome murders of white farmers in South Africa, which Mr. Carlson suggested were part of a concerted campaign by that country’s Black-led government. Last April, Mr. Carlson set off yet another uproar, borrowing from a racist conspiracy theory known as “the great replacement” to argue that Democrats were deliberately importing “more obedient voters from the third world” to “replace” the current electorate and keep themselves in power. But a Times analysis of 1,150 episodes of his show found that it was far from the first time Mr. Carlson had done so.
“Tucker is ultimately on our side,” Scott Greer, a former deputy editor at the Carlson-founded Daily Caller, who cut ties with the publication in 2018 after his past writings for a white nationalist site were unearthed, said on his podcast last spring. “He can get millions and millions of boomers to nod along with talking points that would have only been seen on VDare or American Renaissance a few years ago.”
That pattern is no accident. To a degree not broadly appreciated outside Fox, “Tucker Carlson Tonight” is the apex of a programming and editorial strategy that transformed the network during the Trump era, according to interviews with dozens of current and former Fox executives, producers and journalists. Like the Republican Party itself, Fox has sought to wring rising returns out of a slowly declining audience: the older white conservatives who make up Mr. Trump’s base and much of Fox’s core viewership. To minimize content that might tempt them to change the channel, Fox News has sidelined Trump-averse or left-leaning contributors. It has lost some of its most respected news journalists, most recently Chris Wallace, the longtime host of Fox’s flagship Sunday show. During the same period, according to former employees and journalists there, Fox has leaned harder into stories of illegal immigrants or nonwhite Americans caught in acts of crime or violence, often plucked from local news sites and turbocharged by the channel’s vast digital news operation. Network executives ordered up such coverage so relentlessly during the Trump years that some employees referred to it by a grim nickname: “brown menace.”
I understand the argument, we've gone from "free speech is free speech" to "free speech has consequences" to "who decides those consequences, and why do they decide that my free speech specifically should have them, that's censorship" to where we are now, which is "If I suffer any consequences, it's proof that you don't believe in free speech, and I will stop you."
Which is, you know, actual fascism.
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