In another brilliant move, they have started designing lingerie that accentuates and works with curves instead of masking them. Women who are in double-digit sizes (and folks, that's not overweight in all cases) can now feel like they are dressed up instead of hidden and stifled.
And that's just the point. The UK brand's Hidden Allure and After Hours Glamour lines, with sizes ranging from 8 to 20, are far from girdles. These lacy bras, undergarments and animal print slips, aren't about reigning in waistlines but vamping them up. For now the mid-priced line (think $20-$40 range) is only available in the UK, but according the Boux Avenue website they "do their best" to accommodate international requests over email.
From an industry standpoint, Robyn's campaign is proof that Victoria's Secret skinny Angels aren't the only skimpily clad models with cross-over sex appeal. (Remember when those runway models were considered "normal" because they had muscles?) From a consumer's perspective, it's also a sign of what's to come: lingerie designed for showing off your curves, not hiding them.
I'm the same clothing size as the model they are talking about (granted, she's three inches taller). I could lose a few pounds. This woman looks fabulous, and would look sickly if she dropped any more weight. It's not about size, it's about what is right for your body. It's not about looks, it's about health. It's about darned time someone got the message.
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