The Village And You

The always dependable Digby goes over the Pew Research Center study on where and how America gets its news:

A sizable minority of Americans find themselves at the intersection of these two long-standing trends in news consumption. Integrators, who get the news from both traditional sources and the internet, are a more engaged, sophisticated and demographically sought-after audience segment than those who mostly rely on traditional news sources. Integrators share some characteristics with a smaller, younger, more internet savvy audience segment - Net-Newsers - who principally turn to the web for news, and largely eschew traditional sources.

More Americans are getting their news from the web, but...

The 2008 biennial news consumption survey by the Pew Research Center for the People & the Press was conducted by telephone - including both landline phones and cell phones - from April 30 to June 1 among 3,612 adults nationwide. It finds four distinct segments in today's news audience: Integrators, who comprise 23% of the public; the less populous Net-Newsers (13%); Traditionalists - the oldest (median age: 52) and largest news segment (46% of the public); and the Disengaged (14%) who stand out for their low levels of interest in the news and news consumption.

...not enough of them. As Digby points out, it's that 46% of Americans who are older and get their news mostly from TV, the Traditionalists, that are the largest group, along with the 23% of Integrators who get a large percentage from the boob tube...almost 70% of us get news from the TV talking heads and newspaper Village Idiots.

The reason I started this blog is the fact that most of these TV and newspaper types are full of bullshit. Digby takes it home:

Sadly, there are as many Disengaged as there are Net-Newsers, so they pretty much cancel each other out. That leaves the other two, the largest of which is the "traditionalists" who not only get their news from television, they mostly get it from the images not the words.

I know that most of you are far to busy and too well informed about the issues and the real news to waste time watching the crap the Entertainment Industrial Complex churns out for the rest of the folks, which is why both dday and I spend a lot of time dissecting the television gasbags. It's partially to understand what they are all saying to each other in their tight little feedback loop, but it's also to try to see what the TV news watchers are seeing. Keep in mind that these aren't necessarily stupid people (although some are --- they exist in all groups of humans) but that they simply choose to use television as their primary source of news, which, considering how much of it is available, isn't all that surprising. People who don't have jobs that feature computers or have the time to spend online, naturally put the TV on in the background or sit down to decompress for a bit when they can, and consume their news passively.

And that's where the Village media really has an impact. Their willingness to allow themselves to be conduits --- in words as well as pictures --- for these phony GOP images and manufactured story lines makes them defacto tools of the right wing, who spend many millions developing campaigns for the consumption of fellow villagers --- to disseminate to that 46%.

And it's true...how many people do you know watch the news without sound, at the local watering hole, at work, at home? It's designed for propaganda, not news. The GOP has been owning this format since the 80's now.

Cheney famously said "Reagan proved deficits don't matter. This is our due" I think he actually meant Reagan proved the facts don't matter, do what ever you want...

And they use the same willing tools to smear their opponents and these days the television types even dutifully run a chyron at the bottom of the screen to help those who aren't paying attention know how to interpret the pictures they are seeing. Over the week-end, CNN had numerous segments featuring the Corsi book, all of them accompanied by little factoids on the bottom of the screen featuring the name of the book and some of the charges contained within it. It mattered not at all what the talking heads were blathering about to those who just saw the screen shot while they were passing by a television screen. They got the name of the book and the author and that it says Obama is a phony and a liar. That's all the Republicans ever wanted.

Thank goodness for Media Matters and FAIR and others for doing the daily drudgery of tracking and compiling all this stuff -- no pun intended. Their great columnists also like to discuss and analyze the effect TV news has on politics and what we might do about it, as do I. I'm not sure we are entirely successful, but I do think it's necessary. There are still many more people who are informed by Brian Williams and Meredith Viera than by Josh Marshall or Glenn Greenwald. We need to understand what they're being told.

Luckily, the other segments of the new consumers are growing and perhaps we will soon be in a world where more people get informed from the internet than TV. It's certainly an improvement over the passive TV consumer model, even in the partisan echo chambers, especially since the TV gasbags have become parodies of themselves in ways that even Paddy Chayefsky couldn't have imagined.

It's getting better. Maybe I'm insane for thinking my shouting at the darkness is doing anything, but I try anyhow. The worst part of this is how the Democrats keep falling for the same stupidity every time from the GOP, and they know it's coming...the netroots tell them "Hey this is coming, stick to your guns!" and they do it anyhow. Know thy enemy...and it is the Village.