Call Of Money: Modern Marketing

Activision's last smash hit video game, Call of Duty: Modern Warfare 2, has grossed $550 million in just five days.

"Call of Duty: Modern Warfare 2 "raked in an estimated $550 million in international sales in five days, beating Hollywood's champion "Harry Potter and the Half-Blood Prince," which holds the box office record for a five-day gross with $394 million in international sales.

"In just five days of sell through 'Call of Duty: Modern Warfare 2' has become the largest entertainment launch in history and a pop culture phenomenon," stated Robert Kotick, CEO of Activision Blizzard , in a press release. "The title's success redefines entertainment as millions of consumers have chosen to play "Modern Warfare 2" at unprecedented levels rather than engage in other forms of media."

The video game also crushed the five-day revenue record for video games.

"Grand Theft Auto IV" held the title previously with $500 million generated in sales within its first five days on shelves.

Haven't played this one myself (been playing Dragon Age and Borderlands) but pretty much half the guys at work are raving about it.  Interesting to note that a video game can gross half a billion dollars plus in five days.  Video games are getting to the point where they're bigger than movies.