And So It Begins

The D-D-D-Dee Word is here.  No, not Depression.  That's next after the current one:  Deflation.

During the height of the U.S. recession, grocery stores embarked on a price war to keep consumers. Now as the economy improves slightly but unemployment remains high, food manufacturers are backing aggressive price cuts to woo back shoppers they lost to lower-priced store labels.

Safeway executives said the strength of that push on pricing caught them by surprise.

"Deflation continues in price per item and is not expected to significantly improve until the fourth quarter," said Chief Executive Steve Burd, who oversees supermarkets including Safeway, Vons and Dominick's.

Burd acknowledged that retail deflation was much greater than expected in the second quarter and drove a decline in identical-store sales.

Remember, there is no deflation.  We must cut trillions in government spending and tighten our belts.  Homeowners must be made to pay back their underwater mortgages in full.  We must deregulate everything to allow the innovation of Big Casino.  We must cut taxes to create jobs because supply creates demand. And why hasn't Obama fixed the economy yet?