Apple spokesman Steve Dowling said late on Wednesday the company would hold the event at 10 a.m. on Friday at its headquarters in Cupertino, California.
He declined to provide further details, or to say whether the event will address the signal-strength problems that some people have reported having with the iPhone 4 when the device is held in a certain way.
Apple has faced mounting criticism from analysts and consumers over its handling of complaints about the reception issues on the newest iPhone, which was launched last month.
Analysts say Apple has created a public relations headache for itself by appearing to dismiss or ignore the problem, allowing a minor issue to be turned into headline news.
Although most analysts believe a recall of the device is unlikely, a growing chorus have urged Apple to resolve the matter, perhaps by offering free iPhone cases, which appear to solve the problem.
If Apple doesn't make good on this and soon, the company's in dire trouble. There are simply too many other tech giants out there waiting to dethrone Steve Jobs and become the Next Big Thing, and especially in this economy being second-best means you're going to be hurting big time.
Also, there is the matter of making good to customers being the right thing to do.
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