Last Call

We will always have the businesses that drain its employees dry.  We will always have the Scrooge wannabe who leaves people to endure deplorable conditions to maximize their already generous profit.  We will always have people who cling to failed methods and refuse to try new approaches.


But now we will also have something different.  I'm pointing this particular article because I have found something rare in the business world: principles.  And not the fluffy kind, the real ones that matter and make you feel good about what you do, and how you do it.  What's amazing is a little investment in employees can return magnificent results.  Coupled with responsible and straightforward practices, you can establish a sustainable business plan.  A good business knows how to treat its employees and customers with dignity.


CNN Money recently ran this article.  I am going to include a teaser here, but I recommend taking a moment to read it.  It's a solid, reasonable look at women's future in business and how we can empower women and reap the rewards of doing so.

Reykjavik, Iceland (CNN) -- You might wonder why two women decided to leave successful careers and start a financial services company emphasizing feminine values.

To put it briefly, we were somewhat overwhelmed by the testosterone levels in business and finance, and we lost faith in the sustainability of operating this way.

This was not about women vs. men, but rather about the lack of diversity in the field, which led to serious following-the-herd behavior and poor quality decision-making. We started to worry about what this behavior could produce and felt that a more balanced and sensible approach was needed.

You can't argue with success.  It is logical and noble to "start doing business that is good, in all senses of the word."  But above all, while we rebuild our businesses and restructure our business practices, that we keep our previous mistakes in mind.  Let's move forward instead of going in circles.