In The Name Of The Mother, The Daughter, And The Moosey Trademark

Seems Sarah Palin and her daughter Bristol are eager to redefine the concept of the "political brand name" by turning it into an actual one.

The Palin brand is so valuable, that other family members are in on it. Sarah Palin's 20-year-old daughter, Bristol, is a well-compensated spokeswomen on sexual abstinence for the Candie's Foundation, has become a reality star in her own right on "Dancing with the Stars" and may land a job as a radio show host in Arizona.


And these savvy women are taking all the prudent steps a brand holder does to protect an asset. In the last several months, Politics Daily has learned that the Palin family lawyer, Alaska attorney Thomas Van Flein, has filed applications to the United States Patent and Trademark Office to trademark "Sarah Palin®" and "Bristol Palin®."

According to patent office application (serial # 85170226), Van Flein registered for a trademark of "Sarah Palin" on Nov. 5, 2010 -- three days after the midterm elections. The government trademark examining attorney has "found no conflicting marks that would bar registration." In other words, nobody else had already taken the proposed trademark.

A "Bristol Palin" application (serial #85130638) was filed on Sept. 15, 2010. Bristol Palin's stint with "Dancing With the Stars" premiered on Sept. 20.

Celebrities often trademark their names to protect their image or brand from others who might try to cash in on their likeness or use their name in an inappropriate way.

But...but she's not a celebrity!  She's a serious politician!  Right?

Look folks, I have no problem with Palin trading on her name as a celebrity, that what the US is all about.  But let's stop pretending this woman is going to end up President barring anything short of a biblical disaster.  President Trademark?  Really?  And Obama supposedly had a cult of personality?

Geez.