"When the bidding ended, the whole room erupted in clapping and people leapt to their feet," said Melissa McCracken, spokeswoman for the auction. "I've never experienced anything like this before."The winning bidder was billionaire William Koch who founded Oxbow Carbon, with reported sales of $4 billion annually. Koch comes from a well-known family whose last name has made headlines in the past year for their political involvement.
Thus, the Spiffy tag was born.
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