Arch West, a former Frito-Lay executive and creator of Doritos, will be buried with the chips that made him famous.
The 97-year-old died of natural causes on Sept. 20 at Presbyterian Hospital in Dallas, Texas, his family confirmed in a statement over the weekend.
During a graveside service scheduled for 10:30 a.m. this Saturday at the Restland Memorial Park, his family has plans to toss Doritos chips in "before they put the dirt over the urn," West's daughter Jana Hacker told The Dallas Morning News.
It's sad to see someone who influenced us so much go away. I'm sorry to hear he's gone (though at 97, what death isn't from natural causes?) but someone who contributed something so influential deserves recognition. I buy a product he's responsible for just about every week, and just now realized I never knew who brought such a fabulous idea to our shelves.
RIP, Mr. West. I have elevated you to celebrity status, because you deserve it.
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