The profile of single female voter Laura Palmer is typical:
Picture a presidential race in which the candidates ditch the insults. Visualize campaigns that inspire with positivity. Believe that you don't have to cut through the noise to figure out who these two men are, and what their leadership would look like in the years ahead, because they will tell you.
President Barack Obama and Mitt Romney, his Republican challenger, can let go of their fears and rise above the negativity. They can stop talking about the other guy, get in touch with their own hearts and simply speak their truth to the American people.
Sound hokey or ridiculous? It might. But if you're Laura Palmer, a former Washington insider, a shift like this -- by either candidate -- would snag her vote.
Palmer, 36, represents one of the fastest-growing demographics in the country: unmarried women. They account for a quarter of America's voting population. And in 2008, women in general voted at a higher rate -- casting 10 million more ballots than men.
In Palmer's adopted hometown of Alexandria, a disproportionate number of women are unmarried compared to the rest of the country. And in a swing state like Virginia, where every vote counts, Palmer matters.
But until she sees which man is better able to step outside himself and above the polarity, she will remain undecided.
WHY IS OBAMA SO MEAN! Why can't he just fix Washington, that's why I voted for him! It gives me a headache. Here's a voter who simply doesn't understand that for Democrats and Republicans to get along in Washington, one side wants to, and the other side will simply wreck the country until they get what they want. It's not polarizing, partisan opinion, it's actual fact as stated by my own senator, Mitch McConnell: "The single most important thing we want to achieve is for President Obama to be a one-term president".
Such denial is depressing, and yet these are the voters that both sides will need in order to win. Educating these folks, if you know them, should be a goal of yours. Talk to them if you can.
You need to.
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