Wallace asked his guest on "Fox News Sunday" if he regretted airing a controversial TV ad in which the NRA went after President Obama for providing armed security to his daughters but not supporting their proposal to put armed guards in all schools.
"They also face a threat that most children do not face," Wallace said of Obama's daughters.
"Tell that to the people in Newtown," LaPierre responded.
"You really think that the president's children are the same kind of target as every other school child in America?" Wallace said. "That's ridiculous and you know it, sir."
Of course he does. That's the point. He knows there's tens of millions of paranoid fellow-travelers out there.
Wayne LaPierre, chief executive of the NRA, accused the Obama administration of wanting to seek more restrictions on guns than they currently are saying, arguing that the White House was similarly deceptive on the president's healthcare law.
"I think what they'll do is they'll turn this universal [background] check on the law-abiding into a universal registry on law-abiding people," he said on "Fox News Sunday."
When pressed by host Chris Wallace on the fact that the White House has said nothing about a universal registry, LaPierre responded, "And 'ObamaCare' wasn't a tax until they needed it to be a tax. I don't think you can trust these people."
And Wallace didn't call him out and that one. "Fair and balanced" is a much better slogan than "dangerous and paranoid", don't you think? The NRA has been playing the "You can't trust them, you can only trust your guns and ammo" card for years now. Eventually, someone's going to take them up on that offer.