Republicans have staked much of their near-term political success on the bet that the health care overhaul will be unpopular with Americans as it is implemented in a process that they have warned will be chaotic and frustrating. Many Republicans in Congress have said they would push to repeal the law.So far, the persistent criticism of the law has served the party well with its base. Now, Republicans hope it will resonate with swing voters the party needs to recover from its losses last year.In a significant strategic shift, Americans for Prosperity is carefully aiming its new campaign at one of those voting blocs: young women.“How do I know my family is going to get the care they need?” asks a young mother of two who stars in a commercial, the first in a series that Americans for Prosperity plans to expand to as many as seven states. “Can I really trust the folks in Washington with my family’s health care?”
Sure, because the federal government doesn't already help provide health care to over a hundred million Americans already through Medicare and Medicaid. What would they know about it, right?
The Campaign Media Analysis Group at Kantar Media estimates that from 2010, when the law was signed, to 2015, $1 billion will be spent on ads that criticize or defend it. That includes ads for candidates who oppose the law. Half of the $1 billion has already been spent, the group said.
Ask yourself why these guys are spending a billion dollars to lie about the law rather than trying to help states implement it so that it works better. Ask yourself why the law scares them so much.
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