The College Republicans try to "stay relevant" in the 2014 election with an ad from 1974.
The first ad in a nearly $1 million campaign, "Say Yes To The Candidate," is based on TLC's "Say Yes To The Dress" and compares the Florida gubernatorial candidates to wedding dresses.
The ad opens with a woman explaining that she's on a budget. She first tries on the Republican Rick Scott dress.
"The Rick Scott is perfect," she says. "Rick Scott is becoming a trusted brand. He has new ideas that don’t break your budget."
He's dreamy and listens to records and drives a Dodge Dart. He may even own a Timex!
The woman's mom prefers the Democratic Charlie Crist dress. She tells her daughter, "It’s expensive and a little outdated, but I know best."
But of course, the Crist gown "comes with additional costs" like taxes, debt, and tuition increases, and the woman ultimately chooses the Rick Scott.
CRNC national chairman Alex Smith told the Wall Street Journal that the ads are geared toward experiences young people have every day.
"How do you reach the generation that has their earbuds in and their minds turned off to traditional advertising?" she said. "It's our goal to start the conversation by presenting ourselves in a culturally relevant way."
Culturally relevant being relative, with dialogue written by by Lifetime. Also, the entire concept of marriage isn't relative to Millennials at all, especially since Millennials are getting married far later in life, it at all. In fact, numbers show 1 in 4 Millennials will never marry.
So why would they be worried about what wedding dress to choose? Oh yeah, that's what Republicans think women want to be: married to some douchebag like Rick Scott.