Republicans, smelling a Goldwater-style electoral bloodbath in November, are so desperate now that they're actually putting money into swing state ads calling for Trump to step down as the Republican nominee.
The ad, titled "Keep Your Word," features footage of Trump during the Republican primary in which he suggested he'd drop out if he saw his poll numbers decline.
"Number one, I'm not a masochist, and if I was dropping in the polls where I saw I wasn't going to win, why would I continue?" Trump said in an October NBC interview featured in the ad. A graphic displaying political handicappers' predictions of a landslide Trump loss accompanies his remarks. The ad ends with a plea: "Resign the nomination. Let the RNC replace you so we can beat Hillary."
The 30-second spot is marked for a limited run on broadcast networks in suburban Florida, Virginia, Ohio and Michigan, according to Regina Thomson, a Colorado Republican activist and leader of Free the Delegates, the organization that failed to stop Trump's nomination at last month's national convention. All four states are central to Trump's path to the White House, though he's trailing in most polls of those states.
The ad is backed by a five-figure buy, according to Thomson, but the group is hopeful to eventually expand its run to Fox News Channel. It's initially set to air on broadcast news channels beginning on Tuesday. It's marked for the four states' suburban media markets, according to Free the Delegates, because they're areas that typically lean Republican but appear to be tilting in Hillary Clinton's favor this year.
Of course by now you've figured out the real plot here: the plan is to try to help vulnerable Republicans in the House like Carlos Curbelo and David Jolly in Florida and Senate Republicans like Ohio's Rob Portman to be able to keep their seats amid a Trump iceberg in the path of the GOP ship this year. They're trying to plug the cracks in the dam before the river wipes them out of down-ticket races completely.
In other words, we're in sheer panic mode. It's no longer a question of whether Trump loses, but by how badly and if he will take the GOP Congress with him.
That all depends on how much the Dems can run up the score in November, and that means getting out the vote. We'll see.