With Trump reeling as his regime plummets to new record approval rating lows, the dark money funnel that fed the GOP is coming to the rescue, going after Democratic senators up for re-election in 2018 in Trump states.
Making America Great, a nonprofit run by Rebekah Mercer, one of Trump’s most influential donors, will begin airing $1 million in television ads on Wednesday, coupled with a $300,000 digital advertising campaign. The TV ads will run in the District of Columbia, along with ten states Trump carried in the presidential election where a Democratic senator is up for re-election in 2018: West Virginia, Wisconsin, Missouri, Michigan, North Dakota, Florida, Ohio, Indiana, Montana and Pennsylvania. The digital campaign also will focus on voters in those states.
“Our group will be a conduit to highlight President Trump’s achievement to the rest of the country,” says Emily Cornell, who is moving from the Mercer-funded data firm Cambridge Analytica to run Making America Great’s day-to-day operations. “We are here to promote successes and hold accountable broken promises -- not just to those who voted for Trump, but to all Americans.”
Trump can use the PR boost. On March 27, Gallup reported his job approval rating fell to a new low of 36 percent, two points lower than his predecessor, Barack Obama, ever reached during his eight-year tenure in the White House.
The president could soon face added difficulties from House Republicans in passing legislation to keep the government running. Current funding runs out later this month. He’ll also have to contend with Democratic opposition to his Supreme Court nominee, Neil Gorsuch. Trump donors, including Mercer, were upset that the Trump-backed Republican health care bill did not receive more outside support to counter its critics.
“Over the last couple weeks, we’ve aggressively tried to launch Making America Great,” says David Bossie, the group’s chief strategist. “We have the full support of the White House, and our effort is proud to be stepping up to help President Trump move his agenda forward.”
It's probably the only strategy the GOP has at this point. Ruining the Democrats' chances to take back the Senate by putting the Dems on permanent defense for 20 months is a tactic that works. Another midterm with record low turnout, depressed by "but the Dems are just as awful if not worse!" ads for the next year plus is just what the GOP needs to stay in power.
And of course these donors have unlimited funds for "advocacy" like this. Thanks, Supreme Court!