She was also a 100% manufactured product of Russian intelligence operatives designed to sow political chaos.
Jenna Abrams, the freewheeling American blogger who believed in a return to segregation and said that many of America’s problems stemmed from PC culture run amok, did not exist.
But Abrams got very real attention from almost any national news outlet you can think of, according to a Daily Beast analysis of her online footprint.
Abrams, who at one point boasted nearly 70,000 Twitter followers, was featured in articles written by Bustle, U.S. News and World Report, USA Today, several local Fox affiliates, InfoWars, BET, Yahoo Sports, Sky News, IJR, Breitbart, The Washington Post, Mashable,New York Daily News, Quartz, Dallas News, France24, HuffPost, The Daily Caller, The Telegraph, CNN, the BBC, Gizmodo, The Independent, The Daily Dot, The Observer, Business Insider, The National Post, Refinery29, The Times of India, BuzzFeed, The Daily Mail, The New York Times, and, of course, Russia Today and Sputnik.
Many of these stories had nothing to do with Russia—or politics at all. Instead, stretching back to 2014, Abrams’ account built up an image of a straight-talking, no-nonsense, viral-tweet-writing young American woman. She was featured in articles as diverse as “the 15 funniest tweets this week” to “#FeministAMovie Proves Why Twitter Can’t Have Nice Things.” Then, once she built her following, she would push divisive views on immigration, segregation, and Donald Trump, especially as the 2016 election loomed.
Abrams’ pervasiveness in American news outlets shows just how much impact Russia’s troll farm had on American discourse in the run-up to the 2016 election—and illustrates how Russian talking points can seep into American mainstream media without even a single dollar spent on advertising.
Remnants from some of Abrams’ most elaborate conspiracies and xenophobic opinions still remain in replies from celebrities sparring with—or agreeing with—her account.
Roseanne Barr responded to one of Abrams’ tweets on Feb. 2, 2016, to call a common enemy “pro-pedophile.” Abrams’ tweet earlier in the day about a Saudi Arabian Starbucks went viral, meriting pickup from The Telegraph and Russia Today, and even a response from Starbucks’ corporate Twitter account.
Barr elaborated in a tweet later in the month, saying “dems repubs libertarians indies greens, black white yellow red-all religions” are “#PEDOPHILES.”
Even Michael McFaul, the former U.S. ambassador to Russia and an expert in Russian propaganda, got into a number of Twitter spats with Abrams. McFaul responded to Abrams’ posts in 10 separate months between February of 2015 and August of 2016.
Before they knew the account was run by paid disinformation agents, Abrams’ ahistorical slavery revisionism irked journalists and historians alike.
Al Letson, the host of the Center for Investigative Reporting’s Reveal podcast, received over 65,000 retweets and 153,000 likes when he refuted Abrams’ incorrect Civil War claim.
“It’s much easier to say the Civil War was about money, when your ancestors weren’t the currency,” said Letson, whose tweet is still pinned to the top of his Twitter page.
Historian Kevin Kruse’s quote-tweet of Abrams accrued over 41,000 retweets.
“No, the Civil War was about slavery,” he wrote. “Sincerely, Historians.”
“I responded to the tweet because it echoed an argument I’ve heard many times: that the Civil War was somehow not about slavery, even when the seceding states and the Confederate government made it quite clear, in their own words at the time, that it was entirely about slavery,” Kruse told The Daily Beast.
The Russians knew exactly how to use social media against the country. That helped to elect Trump and the GOP by stocking voter anger and depressing Democratic turnout. We were played for suckers, and now we may lose our country because of it.
And both our broken media and Congress went along. But let's not forget the blame lies on the shoulders of Twitter itself, more interested in taking money than policing its sewers.
In early 2015, a Twitter employee discovered a vast amount of Twitter accounts with IP addresses in Russia and Ukraine. The worker, Leslie Miley, said most of them were inactive or fake but were not deleted at the time. Miley, who was the company's engineering manager of product safety and security at the time, said efforts to root out spam and manipulation on the platform were slowed down by the company's growth team, which focused on increasing users and revenue.
"Anything we would do that would slow down signups, delete accounts, or remove accounts had to go through the growth team," Miley said. "They were more concerned with growth numbers than fake and compromised accounts."
Facebook too was glad to have millions of fake users in order to generate revenue numbers and goos stock prices. They deleted millions of fake accounts before the election, but they left hundreds of millions of fake accounts untouched.
Facebook has admitted that up to 270m accounts on the social network are illegitimate, raising questions over the social network's integrity as it is under pressure over Russian meddling in elections across the world.
Buried in the social network's results on Wednesday night, it disclosed that there are tens of millions more fake and duplicate accounts than it had previously thought.
Around 2-3pc of its 2.1bn monthly users in the third quarter of 2017 were "user-misclassified and undesirable accounts", Facebook said, up from the 1pc it had estimated in July.
Another 10pc of its accounts are duplicates of real users, almost doubling its estimate of 6pc from last quarter's results. This suggests that in total, up to 13pc of its 2.1bn monthly users - almost 270m accounts - are illegitimate.
And there's no doubt that a major chunk of fake accounts were made for Russian influence of our political system in order to help Donald Trump and the GOP.
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