The most elemental fact about the Limbaugh career might be that, outside of seriously corrupt dictatorships, nobody has made as much money from politics as Rush Limbaugh. Since this Top 40 D.J. and local talker in Sacramento went national, in 1988, as a right-wing voice, he has made hundreds of millions of dollars in salary, bonuses, participation in advertising revenue, and the sale of his show to the Sam Zell–controlled Jacor radio production company (Zell, a real-estate entrepreneur, now controls the Chicago Tribune), which was then sold to Clear Channel. His new contract, signed last summer, is worth a reported $400 million over eight years. There are, too, his newsletter, his paid Internet site with its voluminous traffic, his blockbuster best-sellers, his speaking fees, his half-dozen cars, including a Maybach 57S, his Gulfstream G550, and his Palm Beach estate with five houses.Has it occurred to anyone in the GOP that the worse the Republicans do in the elections and in the polls and as a result the more political power they lose as an also-ran minority regional party, the more power and money Rush Limbaugh manages to acquire?Rush’s business plan seriously impacts on the future of the Republican Party.
Indeed, the extraordinary thing Rush has done, something arguably never before accomplished in the history of the co-dependent relationship of media and politics, is manage to keep his media day job while assuming something rather close to direct political power. Every other entertainer who has discovered a political mission—from Ronald Reagan to Sonny Bono to Al Franken—has had to quit show business and run for office. Not Rush.
Rather, one hand ably washes the other.
Suits Rush just fine to run the party into the ground, you know.
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