Univision was the most popular network among television viewers aged 18 to 49 years old last week, the first time a Spanish-language station has beaten English stations in this key demographic in the United States.
Soap operas reaching key points in their stories combined with a desultory week of reality and reruns at the English broadcast networks made the milestone possible.
On television, the 18-to-49-year-old demographic is considered so important to advertisers that ABC, NBC and Fox pay more attention to these ratings than they do for viewership as a whole.
Compared to the other broadcasters, Univision’s audience is markedly younger. Last week, 2.1 million of Univision’s prime-time average of 3.8 million viewers were in that youthful demographic, the Nielsen Co. said. By contrast, 1.8 million of CBS’ 5.7 million viewers were in this group.
Oh my. I wonder which will be more amusing, the winger freakout against Nielsen ("How many Nielsen families are illegals ZOMG OUTRAGE") or the winger plea to "Real Americans" to stop screwing around on the intertoobs and watch CSI: Hoboken in the name of cultural purity.
You know, otherwise there might be...gasp...more Latinos in commercials or something (and not George Lopez!)
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