Thursday, January 19, 2012

But I Think It's Just A Matter Of Trust

The third annual PPP TV news trust poll is out, and the bottom line is Americans are just as polarized as their news sources.

Fox is the most trusted TV news source for 34% of voters, followed by PBS at 17%, CNN at 12%, ABC News at 11%, CBS News at 8%, MSNBC at 5%, and Comedy Central and NBC each at 4%.

68% of Republicans pick Fox as their most trusted source, with no one else even hitting double digits. Democrats split closely three ways with PBS at 21%, ABC News at 19%, and CNN at 17%. Despite having a reputation for appealing to the left MSNBC actually polls in only 6th place among Democrats at 8%, finishing slightly behind even Fox News' 9%. Independents split almost evenly between Fox News (29%) and PBS (27%).

Fox is also the least trusted TV news source for 34% of voters, followed by Comedy Central at 16%, MSNBC at 15%, CNN at 11%, ABC News at 7%, CBS News at 5%, PBS at 2%, and NBC News at 1%.

Democrats (53-17 over Comedy Central) and independents (44-13 over Comedy Central) both overwhelmingly say Fox is their least trusted news source. Republicans go for MSNBC by a 28-23 margin over CNN, followed by Comedy Central at 18% and ABC News at 10%. 

Those numbers are better than 2010 overall, but not by much.  Still, it's interesting to see that only PBS was trusted by a majority of Americans (52%) , and overall ABC News came in behind MSNBC in the trust department.

I blame George Will.

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