Oh Google, How Could You?

Google's decision to unite user information across services isn't surprising.  It makes good sense, actually.  Instead of having to manage several sub-accounts, users can set one group of rules and their favorite services will fall into line.  Preferences, privacy controls, even color schemes can unite.

What is a big deal, however, is that you can't opt out of this information use.  It's mandatory, and that sucks.  Not because my color schemes is a moral dilemma, but the fact that users have no choice in how the information is used sure is.  While I can understand the benefit of selling the merged accounts, in the end users should be able to maintain their privacy, if they are willing to deal with the inconvenience.

I do understand the logic that says Google has the right to run their services however they wish.  After all, we don't pay for them, so we don't have a lot of say in how the business is run.  However, like paying customers, we directly control their future success.  If Google can take our info, tell us it's just the law, and flourish... well, we've voted in our own way to accept it.

I will begrudgingly accept it, but the first cloud service to dare break the mold and honor its customers requests will come through this like a wrecking ball.  I can't wait.