At this point, I am wondering if AT&T is just trying to commit suicide. They pissed off their customers with the announcement that the customers will end up paying the loss on the T-Mobile deal. The earnest money they put up was unusual, offered in a cocky assurance of victory that fell through. Sucks to be you, they said. Sure hope you know you're going to pay for our mistake.
Now they have another customer crisis on their hands. While happy to sell all the smart phones they could stock, raking in all the profit on device after device, they now blame customers for the data throttling. It's your own fault, they tell them. You shouldn't use your unlimited service so much, because now we can't actually provide what we promised, their statement implies. The really crappy thing is that a 3 GB plan actually starts throttling as low as 2 GB. So you don't even get what you pay for before they clamp down the service.
AT&T is conveniently whining about smart phone service after they pushed them at every turn. They used phone discounts to get customers under contract, then failed to deliver. And in what seems to be their regular response now, they shrug and tell customers to get over it.
If T-Mobile has a long enough vision and willingness to compete, they could wipe up right now. Someone has to, or AT&T customers will be screwed for years to come.
Thursday, February 16, 2012
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