Tuesday, May 29, 2012

Delta Blues

Delta Airlines has introduced a "basic economy" plan that supposedly offers a no-frills option.  Except it doesn't.

The airline tries to spin it like a boon for customers, with phrases such as "it's all about choice" and options.  But there are a few major flaws with basic economy, and travelers will find the meager savings a poor value.

First, you can't change your itinerary.  At all.  Even if you were willing to pay the exorbitant $50 fee to change your plans, it's simply not an option.  The customer's choice is to pay full price ticket to the next destination, or take the bus.

Customers can also choose to travel light, because they will pay even for carry-on bags under this plan.  It's reassuring to know that those traveling with only the clothes on their back will not be stuck with baggage fees.  There's so many of them, you know.

There are other minor sacrifices, such as being assigned seating upon check-in, but the major drawback will be the inability to change travel plans, even for circumstances beyond the traveler's control.  Delta says they are offering a choice, but to me it looks like they are charging a convenience fee to give you the right to pay $50 to change your plans and have a carry-on bag.

According to the article, it wasn't even a $20 savings on a trip from Detroit to Fort Lauderdale.  I expect this to be a black eye for them, at a time when it's hard enough to fill planes.  Delta is given the jackass tag for good reason.


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