Friday, July 24, 2015

Em Ess En Be Seeing Ya, Ed

MSNBC’s entire late afternoon lineup is apparently getting the axe.

A well-placed source tells me MSNBC will announce today major changes to its afternoon lineup…arguably the most significant revamp the network has made at one time in its 19-year history. 
Out: The Cycle at 3:00 PM. Now with Alex Wagner at 4:00 PM. The Ed Show with Ed Schultz at 5:00 PM (all times eastern).

Guess who’s baaaaaaack?

In: Chuck Todd at 5:00 PM. Similar to Jake Tapper at CNN doing both weekday afternoons (hosting The Lead) and anchoring Sunday morning’s State of the Union, Todd will also continue to work weekends as moderator of Sunday’s Meet the Press. Todd’s MSNBC show will likely take on its old name The Daily Rundown, but that is not a guarantee. 
More interesting: Andrea Mitchell will keep her program at noon (Andrea Mitchell Reports). Thomas Roberts will continue to anchor his midday news program from 1:00-3:00 PM. The programs being cancelled at 3:00 PM (The Cycle) and 4:00 PM (Now with Alex Wagner) will be replaced by a straight news program (similar to Roberts’ two-hour newscast preceding it). Whether that 3:00-5:00 PM slot goes to Brian Williams is not known at this time, but it would certainly make the most sense to put Williams directly up against Fox’s Shepard Smith (Shepard Smith Reporting) and CNN’s Brooke Baldwin (CNN Newsroom) for the first hour in a similar format.

Yeah, because MSNBC’s problem is that it needs more Andrea Mitchell, Chuck Todd, and Brian Williams.

Jeebus wept. They actually found the one person I’m willing to watch less than Ed “boycott the midterms” Schultz.

And yes, the bullseye is now squarely on the backs of Al Sharpton and Chris Hayes. Maybe you guys can bring in three hours of Tweety while you’re at it. That’ll get the kids running in from miles around.


michael said...

I don't watch cable news anymore, (bad for my blood pressure) so this won't affect me. But the "librul" teevee station now consists of Mrs. Alan Greenspan, Chuck Toddler, Tweety, and Morning (dead intern) Joke, ....really? This propaganda delivery system should definitely get more eyeballs because both sides, or something. More beltway insiders that throw and attend lavish soirées in Washington are the solution for dismal viewership? They should just change their format to something that more resembles TV Land. Only then would they'd get better ratings, if that's what they want.

Charles said...

Chris Hayes received two Emmy nominations for his reporting. He won't be going anywhere soon.

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