Last Call: Just The First

A couple of weeks ago I noted this article on the economics of coming out in a major professional team sport:

According to Bob Witeck, 61, a gay-marketing strategist and corporate consultant, the first openly gay team-sport athlete -- provided he’s a recognizable name -- would earn millions in endorsements and speaking engagements from companies seeking to capture more of a U.S. lesbian, gay, bisexual and transgender adult population whose annual buying power he pegs at almost $800 billion.

“We’ve passed the tipping point to where national advertisers are no longer afraid of the gay market,” said Mark Elderkin, chief executive officer of the Fort Lauderdale, Florida-based Gay Ad Network. 

Well America, it took about two weeks, but we've got our first test of this theory:  12-year NBA veteran center Jason Collins (now a free agent), who comes out in a Sports Illustrated article this week.

I'm a 34-year-old NBA center. I'm black. And I'm gay.

I didn't set out to be the first openly gay athlete playing in a major American team sport. But since I am, I'm happy to start the conversation. I wish I wasn't the kid in the classroom raising his hand and saying, "I'm different." If I had my way, someone else would have already done this. Nobody has, which is why I'm raising my hand.

My journey of self-discovery and self-acknowledgement began in my hometown of Los Angeles and has taken me through two state high school championships, the NCAA Final Four and the Elite Eight, and nine playoffs in 12 NBA seasons.

I've played for six pro teams and have appeared in two NBA Finals. Ever heard of a parlor game called Three Degrees of Jason Collins? If you're in the league, and I haven't been your teammate, I surely have been one of your teammates' teammates. Or one of your teammates' teammates' teammates.

Now I'm a free agent, literally and figuratively. I've reached that enviable state in life in which I can do pretty much what I want. And what I want is to continue to play basketball. I still love the game, and I still have something to offer. My coaches and teammates recognize that. At the same time, I want to be genuine and authentic and truthful. 

Good luck to you Jason.   Hopefully it'll open the floodgates.  The truth is a hell of a thing, folks.  Here's hoping that the rest of the NBA is as accepting.